Chery Fulwin

Brand Overview

Chery Fulwin is a high‑end new energy brand under Chery Automobile Co., Ltd. The brand name revives "Fulwin"—the name used when Chery's first sedan rolled off the line in 1999, marking the starting point of Chery's independent car‑making journey. On November 9, 2023, Chery Automobile officially launched the Fulwin new energy sequence at the "2023 Chery Fulwin New Energy Night," unveiling the concept models Fulwin A9 and Fulwin T11. On July 8, 2025, Chery formally announced that Fulwin would be elevated from a product sequence to an independent brand at the Fulwin Brand Night and Fulwin A9L Global Launch Event. The brand is headquartered in Wuhu, Anhui Province, and operates under Chery Automobile Co., Ltd.

Fulwin is built around the core principle of "technology empowerment, quality travel," positioning itself in the new energy space with parallel development of plug‑in hybrid, extended‑range, and pure electric technology routes. It is committed to creating a travel experience free from range anxiety and safety concerns. Following its brand elevation, "Chinese wisdom, Fulwin for the era" was established as its brand vision, with "technology equity and luxury equity" as its core concept—bringing million‑yuan luxury car configurations and technology to mainstream family car price points. Fulwin aims to create technology‑quality global vehicles covering all categories—sedans, SUVs, and MPVs—to meet the full‑scenario travel needs of global users.

Development History

Chery Fulwin's development can be divided into three stages: the national legend car era in the fuel age, the restart of new energy sequences and product rollout, and the strategic upgrade to an independent brand.

Fuel Car Era (1999–2016). In 1997, Chery began its car‑making project in a "small grass hut" in Wuhu, Anhui. After two years of manual assembly, the first car was produced and named "Fulwin" (codename Fulwin Generation 1). In 1999, Chery Fulwin officially rolled off the line. It achieved power quality comparable to the "Big Three" (Santana, Jetta, and Fukang), but with fuel consumption and price only one‑third of theirs. Its strong cost‑performance and durability made Chery Fulwin the "national legend car" of its time. In 2001, Chery Fulwin was officially launched, with first‑year sales of 28,000 vehicles and revenue of 2 billion RMB. In 2002, sales exceeded 50,000 vehicles, breaking into the top eight domestic sedan brands. Chery later launched models such as the Qiyun and Fulwin Generation 4, developed from the Fulwin platform. In February 2006, Chery merged Fulwin and Qiyun under the "New Qiyun" name, and the Fulwin Generation 1 IP briefly left the stage. In October 2009, the Fulwin IP returned with the new Fulwin 2 sedan, powered by Chery's self‑developed 1.5L ACTECO engine, with a more youthful design language. As competition in China's auto market intensified, the Fulwin series was officially discontinued in 2016, with its market role taken over by the Arrizo series. The Fulwin IP—the starting point of Chery's car‑making journey—embodies Chery's pioneering spirit and technical heritage.

New Energy Sequence Restart – Fulwin Returns (2023 – July 2025). On November 9, 2023, Chery officially launched the new energy sequence "Fulwin," planning to cover hybrid, extended‑range, and pure electric routes, with 11 new models within two years. On January 3, 2024, the first Fulwin sequence model, the Chery Fulwin A8, was launched globally at a price of 119,900–149,900 RMB, equipped with the Kunpeng Super Energy Hybrid C‑DM system, marking Fulwin's substantive product launch. On May 21 of the same year, the Fulwin T9 officially opened for pre‑sale. Positioned as a mid‑size electric hybrid SUV, it exceeded 8,000 pre‑orders within 48 hours, indicating strong market interest. On July 25, Fulwin T10 was launched, setting a Guinness World Record for "Longest Distance Driven by a Plug‑in Hybrid SUV on a Full Tank and Full Battery" (2,169.641 km). In December of the same year, the Fulwin A8L set another Guinness World Record for "Longest Distance Driven by a Plug‑in Hybrid Mass‑Production Sedan on a Full Tank and Full Battery Without Refuelling" at 2,369.915 km. Within just over a year, the Fulwin sequence launched models including the A8, A8L, T8, T9, and T10, with hybrid technology as the core, completing the transition from an IP symbol to a tangible product lineup.

Brand Independence and Strategic Elevation (July 2025 – Present). On July 5, 2025, Chery restructured its internal organisation, establishing the Chery Brand Domestic Business Group with four major divisions: Exeed, Aihu, Fulwin, and QQ. On July 8, Chery held the Fulwin Brand Night and Fulwin A9L Global Launch in Beijing, formally elevating Fulwin from a product sequence to an independent brand, with the Fulwin A9L launched under the brand (exchange purchase price 139,900–197,900 RMB). Chery Group Chairman Yin Tongyue stated at the event: "The Fulwin A9L is a product that integrates Huawei's innovation and Xiaomi's hit‑making methodology—a concentrated explosion of Chery's technology and brand momentum." In October 2025, the first flagship SUV after the Fulwin brand renewal, the Fulwin T11, was officially launched as a "Smart Luxury Large 6‑Seat Flagship SUV." In March 2026, the Chery Fulwin Night and Fulwin T9L Pre‑sale Conference was held in Wuhu. The Fulwin brand strategy was fully renewed, with all models appearing across categories from A0 to mid‑large, sedans to SUVs, hybrids to pure electrics—covering all categories and all scenarios. Over the next three years, the brand plans to launch 12 new products, comprehensively covering all sub‑segments of family travel. As of early 2026, the Fulwin brand had 807 sales and service outlets across China, with its channel foundation steadily solidifying.

Product Lineup

Fulwin's product matrix is currently centred on electric hybrids, with plans to expand into extended‑range and pure electric models. It has built a diversified vehicle portfolio covering A0 to C segments, and sedans to SUVs.

Fulwin A9L. The opening model of the Fulwin brand following its elevation to an independent brand, and the brand's first C‑class flagship sedan, built on the new E0X platform. It was launched globally on July 8, 2025, in four variants, with an official guide price of 149,900–207,900 RMB. Positioned in the C‑class segment, the model's strategy of halving luxury car prices brings advanced technology and configurations down to a much broader market, delivering strong cross‑segment competitiveness. The powertrain features the Kunpeng Super Energy Hybrid CDM6.0, with a fifth‑generation ACTECO 1.5TGDI high‑efficiency hybrid‑dedicated engine paired with a DHT260 super hybrid transmission, intelligently balancing performance and economy. The model delivered over 10,000 units for four consecutive months in the second half of 2025, becoming the brand's sales mainstay.

Fulwin A8L. A hybrid sedan in the Fulwin sequence, positioned in the compact car market. Launched in December 2024, with a starting guide price of 109,900 RMB. In December 2024, the Fulwin A8L set a Guinness World Record for "Longest Distance Driven by a Plug‑in Hybrid Mass‑Production Sedan on a Full Tank and Full Battery Without Refuelling," covering 2,369.915 km.

Fulwin T11. The first flagship SUV following the Fulwin brand renewal, positioned as a "Smart Luxury Large 6‑Seat Flagship SUV." Launched on October 30, 2025, in four variants, with a limited‑time exchange purchase price of 179,900–239,900 RMB. Equipped with Kunpeng Super Energy Hybrid C‑DM technology, the body features a floating roofline, hidden B/C/D pillars, concealed door handles, LiDAR, and electronic exterior mirrors, with notable intelligent driving assistance capabilities. Although the brand announced 12,000 blind orders within 16 days, post‑launch terminal sales growth did not meet expectations.

Fulwin T9L (T9 Extended Range Version). The latest mid‑size plug‑in hybrid large five‑seat SUV launched by Fulwin in April 2026, measuring 4,870×1,930×1,710 mm with a 2,920 mm wheelbase. Powered by the Kunpeng AI Super Energy Hybrid CDM6.0 system, featuring a 1.5T hybrid‑dedicated engine and DHT260 transmission, with a combined output of 260 kW. The four‑wheel‑drive version achieves 0‑100 km/h in the five‑second range, with a CLTC pure electric range of up to 230 km and a total range exceeding 2,000 km. Low‑battery fuel consumption is as low as 3.9 L/100 km. The cabin features front zero‑gravity seats, a vertical Guqin high‑frequency unit, a 23‑speaker Boyac audio system, and an onboard refrigerator. It is equipped with the Falcon 700 Advanced Driving Assistance System, powered by the Horizon Journey 6P chip (560 TOPS), supporting City NOA and Highway NOA. Blind orders opened in January 2026, exceeding 6,000 units within 24 hours. It was officially launched on April 13, 2026, with a pre‑sale starting price of 139,900 RMB.

Fulwin T8. A mid‑size plug‑in hybrid SUV in the Fulwin sequence, officially launched on February 22, 2025, with a pre‑sale price of 109,900–156,900 RMB. Available in five‑seat and seven‑seat configurations, it is tasked with expanding the brand's market share in the mid‑size SUV segment.

Planned Models. The Fulwin X3 is a compact car covering the A0‑class entry‑level pure electric/hybrid market. The Fulwin E05 (concept version shown at the 2024 Chengdu Auto Show) is positioned as a coupe‑style pure electric car. The Fulwin T6 is developed as a downward extension of the plug‑in hybrid SUV product sequence. Together, these three models complete Fulwin's full coverage of the A‑class and below sub‑segments.

Market Performance

Since the launch of the first model of the Fulwin brand in 2024, although it experienced sales climb and phase breakthroughs, the overall performance showed a high opening low walk, fluctuating pattern. From the overall wholesale volume of the brand, January 2025 was 8,123 vehicles, February 3,813 vehicles, March 6,368 vehicles, April 7,455 vehicles, May 5,323 vehicles, June 6,825 vehicles, after which with the release of new products, July—December wholesale volume climbed to the 10,777—28,647 vehicle range, especially in November—December reaching high points of 28,647 vehicles and 15,547 vehicles respectively, entering the growth channel. However, in 2026, the brand's January wholesale volume was 9,336 vehicles, but February quickly dropped back to 3,523 vehicles, March rose to 9,060 vehicles, still not recovered to the peak level of 2025.

Looking at the specific sales volume of main models: Fulwin A9L once delivered over 10,000 units for four consecutive months, cumulative delivery over 55,000 vehicles, is the single sales strongest of the Fulwin brand, but entering 2026 January—February monthly average sales dropped back to around 2,000 vehicles, a decline of over 60% compared to the peak period; Fulwin T9 reached 10,000 vehicles in the fourth quarter of 2024, 2025 full-year total sales only 53,560 vehicles, cumulative sales of 3,421 vehicles in the first two months of 2026, sales momentum clearly weakened; Fulwin T8 2025 full-year total sales only 13,635 vehicles; Fulwin T10 highest monthly sales since launch only over 1,000 vehicles, overall competitiveness and market penetration are low; Fulwin T11 continuous two-month sales less than 1,500 vehicles since 2026, scaled performance did not meet expectations. Regarding brand internal competition, Fulwin T9, Fulwin T8 and Tiggo 9 C-DM are all plug-in hybrid mid-size SUVs, similar price points, overlapping positioning, failing to form a force but instead consuming each other internally, the launch of Fulwin T9L also brought greater uncertainty to the market fate of subsequent Tiggo 9 C-DM and Fulwin T9.

From the industry horizontal comparison, the Fulwin brand has long been in the second tier in the fiercely competitive China new energy market. Facing the rapid iteration of strong new energy brands like BYD, Geely Galaxy in intelligence and pricing strategies, Fulwin is relatively lagging in basic intelligence experience, urban advanced intelligence driving equity sinking, which restricts its competitiveness construction in the mid-to-high-end market.

Core Technology

The technology system of the Fulwin brand relies on Chery Automobile's global R&D resources, forming the "Kunpeng Power, Falcon Intelligence, Lingxi Cockpit, Rhino Battery" four core matrices, achieving 100% full-stack self-research and self-control of hybrid, pure electric, intelligent driving, and intelligent cockpit core technologies.

Kunpeng Power: The core power technology foundation of all Fulwin models, covering Kunpeng Super Energy Electric Hybrid CDM6.0, Kunpeng Gold Extended Range CEM, Kunpeng Super Energy Pure Electric BEV three major technology routes. Kunpeng CDM6.0 system adopts 5th generation ACTECO 1.5TGDI efficient hybrid dedicated engine, thermal efficiency over 44.5%, peak power 115kW, peak torque 220N·m, matched with DHT260 stepless super electric hybrid transmission (peak power 260kW, peak torque 330N·m). The system supports maximum energy recovery utilization in urban congestion road sections, WLTC condition fuel consumption at low power is as low as 4.2L/100km within, extreme energy-saving mode official data reaches 3.9L/100km, comprehensive range realizes a breakthrough at the level of over 2000km. Kunpeng CDM6.0 technology simultaneously supports motor high-frequency quick start-stop, multi-gear intelligent switching, satisfying power efficiency adaptation and driving smoothness requirements in different driving scenarios.

Falcon Intelligence Driving System: High-level intelligent driving solution of the Fulwin brand, adopting vehicle-side large model and cloud-side world model dual-route parallel layout. Falcon 700 system (Lion Intelligence Driving 2.0) is based on 27 sensors, including LiDAR, millimeter wave radar, HD camera, etc., supporting 300-meter ultra-long detection distance, capable of realizing 135km/h highway emergency avoidance, 130km/h forbidden car brake stop, 60km/h child ghost probe brake stop and other full-speed active safety capabilities. Chip level equipped with Horizon Journey 6P, computing power up to 560 TOPS, supporting City NOA and Highway NOA functions full-scenario, high-performance operation. Falcon 900 as the next generation intelligence driving system layout, target L3 conditional autonomous driving scenarios, currently in pre-research stage. In 2026, the Fulwin brand has jointly carried out intelligence driving algorithm adaptability development and regulatory compliance calibration verification with Chery Europe Spain Research Institute targeting European user driving preferences.

Lingxi Intelligent Cockpit: Equipped with AI Lingxi Intelligent Cockpit 2.0 system, among them Fulwin T9L and other new cars first adopt MediaTek Dimensity Cockpit S1 Ultra chip (3nm process technology, NPU computing power 54 TOPS, CPU computing power 200KDMIPS), equipped with 17.3-inch center screen, rear ceiling screen and Fulwin UI 2.0 center interaction system, supporting 3D control car switching, Lingpet virtual image wallpaper, split screen multi-task display and other functions. Cockpit interaction system based on Qualcomm 8155 chip architecture general platform development, providing multi-zone voice recognition, remote App car control, cockpit active perception and other functions, simultaneously possessing cross-device flow, vehicle interconnection collaboration, on-board ecosystem content adaptation and other digital services.

Rhino Battery and Safety Structure: Core technology system of Fulwin brand power battery, adopting ultra-high energy density cell process (Rhino Square Blade version cell energy density up to 180Wh/kg), with battery two-level safety protection architecture and six major active passive safety scenario coverage strategy (needle penetration, extrusion, overheating, immersion, drop, vibration), satisfying global major market battery safety regulatory standards. Fulwin T9L matching Rhino Square Blade hybrid dedicated battery, supports CLTC pure electric highest 230km range. In terms of whole vehicle safety, Fulwin A9L equips 9 airbags (2060mm ultra-long side air curtain and far-end airbag pressure holding time 6 seconds), cockpit electromagnetic radiation approaches 0, formaldehyde concentration only 1/10 of national standard, cockpit environment complies with child-friendly and pregnant-friendly level safety standards.

Global Verification System: Fulwin models meet EU, ASEAN, Australia and other global seven strictest safety standards, and are strictly tested in extreme environment conditions in multiple global regions, from high-altitude hypoxia environment (China Western plateau area 5,000 meters altitude) to high-temperature desert, extreme cold ice and snow, and humid rainforest and other extreme conditions, matching experiments and durability tests have been completed.

Global Footprint

Fulwin is based on global R&D and global benchmark manufacturing standards, actively promoting Chery overseas business to advance independent brand car exports, local KD plants, and deep integration planning of global regions. In 2001, the first batch of 10 Chery Fulwin sedans were exported to Syria, thus opening the journey of Chery brand globalization, and also becoming the opening of China independent brand sedan mass exports.

After 25 years of continuous operation, Chery cumulative exports have broken through 6 million vehicles, becoming China's first independent brand car enterprise to break through this volume level. The Fulwin brand has followed Chery into 18 European countries since resuming in 2023, products meet EU, ASEAN, Australia and other global seven strictest safety standards. In 2024, Chery exports to overseas (including Middle East, Eastern Europe South America) reached 1.14 million vehicles in a year, accounting for about 19.5% of China's car export market. Some new energy models such as Fulwin A9L have continued to carry out regional regulatory adaptability production and product iteration in the European market since the second half of 2025, and enter overseas sales networks via whole vehicle export through China-Europe Railway and Ro-Ro Ship double channels. Fulwin A9L also appeared at the 2025 Hong Kong Auto Show as an important node for global market preheating.

On April 8, 2026, Chery's first overseas regional operation center — European Operation Center and Spain Research Institute were officially launched in Barcelona. The agency bears the central platform function of European business, integrating operation, compliance, supply chain and other core work, developing "cars with local flavor" for European market regulations and user habits, marking that Chery overseas localization development strategy has entered the comprehensive deep water zone. January-March Chery cumulative sales in UK and EU market exceeded 39,000 vehicles, year-on-year growth 200%, among them new energy vehicles year-on-year growth 250%. In addition to Europe, Fulwin brand models are also being steadily imported in Southeast Asia (Malaysia, Indonesia, etc.) and Middle East region (Saudi Arabia, UAE, etc.) through Chery's KD assembly plants and over 1,000 overseas dealer stores laid out locally, product regulatory adaptation to right-hand drive and regional hybrid label localization configuration, further laying the pathway foundation for the Fulwin series to establish a full-category, full-price overseas sales matrix.